What are cookies?
Cookies are the tracking technologies used on websites and in e-mails and include Pixels, Log files, Web Beacons, and other similar technologies. Cookies are stored on the hard drive of your device when you visit a website. The information cookies store relates to the laptop, pc, or other devices you use to access the website and can be read by your device and the server that hosts the website.
Cookies help save login information, so you don't have to retype passwords each visit, record whether you have visited the website before, and identify those areas of the website that receive heavy traffic and those that do not. This can help to improve the content and services the website provides to suit the needs of visitors better.
Technically, a pixel is an image (often transparent) integrated on web pages and is used to set a cookie on your browser. When you visit a page that has pixels, your browser will request that image. A tracking pixel is a piece of HTML code that is loaded when visiting a website or opening an email. One use of tracking pixels is to help collect data for online marketing, web analysis, or email marketing purposes.
Web beacons are small image files, typically a transparent 1x1 pixel image used for tracking. They may be in a webpage or email to record when the page or email is opened, and the IP address used.
Log files are the top way to observe activity on the website. They are computer-generated data files that contain information about usage patterns, activities, and operations. Almost all software applications and systems have log files.
Type of Cookies
- Session Cookies are stored temporarily in your device's hard drive while visiting the website and are removed as you close your browser.
- Persistent Cookies are stored on your device for a longer time and used to determine if you have visited the website before from the same device or IP address.
Cookies can be either First Party Cookies that are set by the website you are viewing or Third-Party Cookies that are set by other websites, providers of advertising, retargeting, analytics, and tracking services (Google and Facebook, for example).
We categorize the cookies used on our site as:
- 1. Strictly necessary cookies. These cookies are needed for the website to function correctly. They are critical to use certain features of the website, including logging in to your account. On other websites, their use could include adding items to a shopping cart or e-billing. They enable navigation between pages without losing previous actions from the same session. These cookies are the only cookies that all cookie laws allow to be exempt from requiring user consent as they are necessary for the website to work.
- 2. Performance cookies are used for collecting data about how viewers use the website, which pages are viewed most often, or if there are error messages on web pages. These cookies only monitor the performance of the site as the viewer uses it. They do not collect identifiable information on users, so all data collected is anonymous and only used to improve a website's functionality.
- 3. Functionality cookies permit websites to retain the viewer’s site preferences and choices made on a website, including usernames, regions, and languages. This enables the website to provide personalized features, are anonymous, and do not track browsing activity across other websites visited. Functionality cookies can also be first-party, third-party, persistent, or session cookies. They are used to provide services you request and remember your preferences to enhance the viewer’s website experience. As for compliance with cookie laws, implied consent can be used when functionality cookies are on a website. Without these cookies, websites could not remember the choices you have made previously or personalize your visit.
Cookies are used on this website to personalize your use of the site. No information collected by cookies is shared with third parties for marketing purposes.
More information about the use and types of cookies can be found by visiting http://www.allaboutcookies.org